![]() ![]() Personalization is the buzzword in e-commerce. Businesses are now turning to smart tools like a digital asset management system to significantly speed up the process of curating relevant content for each customer. Reduced time-to-market is not just about being fast but also about being efficient measuring and streamlining content creation and distribution processes can be the key to a faster time-to-market. If you do not know what works, you will just continue to produce content that you don’t need.” Johan continues: “We need to understand where, for example, it is effective to produce content and where it does not make sense. ![]() And this might be even more complex than the initial production process.”īut to keep control, companies need an efficient process, not just to produce, update, and optimize content, but also to keep costs down. Your content must constantly be updated to address changing needs, and optimized for each touchpoint. Johan Boström explains: "The work is not done when you have published your assets. ![]() Having assets stuck in production but not yet ready for publication is all-too-common for marketers. It is simple: if a company can cut the number of days before their content is published, it will deliver revenue. The faster products and content are made available to customers, the higher the chances of increasing revenue and customer satisfaction. In the world of e-commerce, time-to-market is a make-or-break factor. ![]()
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